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Note from the Editor: In this Newsletter: Stale vs Fresh Document as Defined by Google Remember to Update Your Engine Data ! Dynamic Submission / SEO Suite / Dynamic Web Ranking / Bid Maximizer If you use any of the above named products, please remember to update your engine data. It only takes a few seconds and it is so important to do. While in your application, from the File Menu item (upper left) Click on File, and then from the drop down list select Update Engine Data. This little step, takes a few seconds to do and it give the application the newest information on all the Internet search engines. This includes all of our applications that talk to search engines, such as Dynamic Submission, Dynamic SEO Suite, Web Ranking and Bid Maximizer. If you try to update your engine data, you may have to renew your subscription. All of our products include a one year subscription (Bid Maximizer includes this fee in the monthly fee). To renew your subscription please order from: https://www.dynamicsoftware.com/orderenginedata.php Don't forget the SEO basics! In tough economic times, sometimes its easy to forget the basics. Don't fall into this trap. Sure PPC is good, organic rankings that don't cost you anything are even better! Remember how you rank high in the organics? It all about, keyword density, the number of backlinks you have. Remember that FFA (Free For All) links may not have a great amount of traffic but they do give you backlinks that other more important seach engines count. PPI seach engines also help you. There are some very good (and some bad) Some rank high and then lose favor and they make come back again.
KingSearch http://www.kingsearch.com/ this site currently has a Page Rank of 4 and once again it has a life time submission cost of $0.00 (is being waived!) You may submit to this search directory at no cost, mention: Dynamic Software in your submission. If you are not interested in spending money, we truly hope
you will at least submit your site to KingSearch.
Stale vs Fresh Document as Defined by Google Google highly values the “freshness” of the content. But how does Google defines it against the “staleness” of the content? Google’s Historical Data Patent reviewed at WebmasterWorld and SEroundtable sheds some light on what Google thinks to be fresh content and what can be defined as stale documents. Bill Slawski did a great job of summarizing the patent with help of two examples: The Constitution of the United States is an old document, but it’s not stale. A news article about the “World Series” from 1918 may not be what a baseball fan wants to see when searching for “World Series” this October. According to Google itself: Stale content refers to documents that have not been updated for a period of time and, thus, contain stale data (documents that are “no longer updated, diminished in importance, superceded by another document“). The staleness of a document may be based on: » document creation date, » anchor growth, traffic, » forward/back link growth, etc. Google patent explains how they can spot the stale content using 4 factors: » Query-based factor; » Link-based criteria; » Traffic - based criteria; » User-behavior-based criteria.
Query-based factor basically refers to analyzing which pages in SERPs are selected by users. Besides, the search engine tracks which queries one and the same document ranks for: “discordant set of queries” might mean the page is spammy. Link-based factor analyzes the page backlinks monitoring the dates that new links appear (i.e. “indexed by Google or the date the linking page was created”) to a document and that existing links disappear. By looking into the the rate at which links appear or disappear over time and how many links appear or disappear during a given time period, the search engine is able to conclude whether there is trend toward appearance of new links versus disappearance of existing links to the document or vice versa: downward trend = > stale document (more links disappear than appear); decrease in links = > stale content (either sudden or significant link disappearance). 3. Traffic - based criteria: a large reduction in traffic may indicate that a document may be stale. User-behavior-based criteria: if people spend too little time on the page (compared with the similar / tightly relevant page), that might mean the document is stale. This article may be found at: http://www.searchenginejournal.com/stale-vs-fresh-document-as-defined-by-google/7755/#more-7755 It should be noted that we at Dynaic Software agrees with this article, and you may extend this thought (possibly) to the new Page Rank calcuation that many have recently seen. (But that is another newsletter)
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