Web Promotion Tips for Dynamic Business...

"Making Web Promotion Easier..."
 Issue: November 12, 2009 Newsfeed Edition

Note from the Editor:
This is an archive version of the article sent to our newsfeed subscribers.

In this Newsletter: Are you a Caffeine Lover?

Are you a Caffeine Lover?


Don’t be surprised, we’re not talking about the ordinary caffeine, we’re talking about the new alga/infrastructure of the king of search engines. Yes, no points for guessing that Google has been secretly testing this new algorithm codename Caffeine, which will be pretty soon brought into use.

Do you remember the good old days of 2003, when Google rolled out their last major update, resulting in panic and havoc, with nothing more than Spam ruling the results and good sites getting de-indexed and dropped off? So, fingers crossed! Let’s hope that Google gets it right with Caffeine in one go this time around.

Caffeine is expected to be rolled out on a single datacenter during the Christmas holidays, though the location of this datacenter hasn’t been leaked yet. As usual, Google is going to start off with a small portion of general public to do the beta testing, and then implement Caffeine on the worldwide web totally.

Until few days back, limited general public users were allowed to test how their sites would perform on the new Caffeine platform, but then it was just a small glimpse of reality. There is no guarantee that the actual performance those sites will match the results after the beta testing.

The full launch may take few more weeks, but it is definitely going to take place in the early 2010 for sure. Therefore, it is the best time to update your sites, and prepare for the Caffeine– fasten your seatbelts and get prepared to suffer some serious de-indexing page drops, loss of Google Page Rank and lot more as Caffeine hits the market.

After all, who knows if your site PR drops to 0, or hundreds of pages get de-indexed you may even start hating the word “caffeine” – but let’s hope for the best, and leave the rest to Google!


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