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 Issue: November 12, 2009 Newsfeed Edition

Note from the Editor:
This is an archive version of the article sent to our newsfeed subscribers.

In this Newsletter: Video SEO can be Your Secret Path to Higher Search Rankings


Video SEO can be Your Secret Path to Higher Search Rankings

Video SEO isn’t as popular as the other forms of SEO, and it is highly underutilized strategy that has amazing potential to boost up your search rankings to a great extent. If you really want to explore the full potential of video SEO, you should consider searching few keywords that you usually target and notice the number of video results coming up. As a matter of fact, you’d be surprised to know that a video SEO campaign can have 20-30% improvement on your Google, Bing, and Yahoo! rankings.

If you’re unaware of the very fact that video-sharing sites like YouTube now even grab the top spot on Google and other major search engines, then it is about time you brought some change in your optimization approach. YouTube and similar sites have been given higher ranking authority by Google in recent times, and the other search engines have followed the same path too!

Turning the focus towards the true potential and benefits of video SEO, you get dual advantage of video SEO campaign. Firstly, syndication with sites like YouTube will fetch you greater exposure, and as some of the video-sharing sites already have a top spot on Google, you’ll enjoy increased link-weight as well as higher traffic too.

Furthermore, you also get direct as well as indirect links from the videos. The sites that embed your videos will serve as indirect backlinks, while the ones from video-sharing sites will serve as direct backlinks. In either case, the organic search ranking of your site will get boosted.

So, if you haven’t yet thought about making use of the video SEO, you should give it try without further delay.

 

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