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Note from the Editor:
This is an archive version of the article sent to our newsfeed subscribers.
In this Newsletter: Don't use "click here" as link text or The Click Here Generation
Don't use "click here" as link text or The Click Here Generation
What a link means
When calling the user to action, use brief but meaningful link text
that:
- provides some information when read out of context
- explains what the link offers
- doesn't talk about mechanics
A classic Click Here mistake example
For instance, avoid the following sentence on your page:
For more information on Dynamic Software ™ SEO tips, click
here.
the correct way to do this would be :
For more information on Dynamic Software ™ tips see: SEO tips
However you decide to word the corrected link. The link itself should be the keyword or key phrase you are interested in promoting. This is not rocket science, this is a very basic SEO technique and needs to be observed to achieve results.
This is done because most search engines use the link text to associate with keyword or phase on the desitination page the link goes to. So if you want your site rank number 1 in Google for the keyword Click Here ignore everything that I have just written. But if you want your site to rank high in the search engines be sure to use meaningful test in your links and if you must use graphics in your links be sure to use alt text.
One more Click Here mistake example
Tell me more about Dynamic Software.
Should be written:
Tell me more about Dynamic Software.
I normally leave the writing of these SEO 101 articles and typos to others in the company. My primary focus in dealing with Dynamic Software paying SEO, and PPC customer and for a fee getting them to the first page the major search engines. But for those have done business with us for a number of years, you can see I and the entire staff still care and offer help to others is still our main concern.
Al Costanzo - Dynamic Software
[ More News Articles ] SEO Facts, Tips and Tricks 
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