|
Note from the Editor:
This is an archive version of the article sent to our newfeed subscribers.
In this Newsletter: 10 Quick Rules For Better Search Engine Ranking
10 Quick Rules For Better Search Engine Ranking
If you are new to the Internet and are setting up a website, follow these simple rules to improve search engine rankings of your site. You can also follow these techniques if your website is not ranked high in search engines for certain keywords. Concentrate on the home page of your site and once you learn the techniques, you will be able to apply them to the other pages of your site that will have multiple high ranking pages.
1. Find keywords (or key phrases) relevant to your website. Go to Google and Yahoo! and check the popularity of the keywords you want to use. Avoid highly extremely popular keywords at first since your site is new. Highly popular keywords are very competitive and the least popular keywords are search engine traffic starved. If you don't have a tool to determine this. Go to Google and type in your key phrase and press the enter key. You will see something that looks like:
[ 1 - 10 of about 526,000,000 ] under and to the right of where you entered your phrase. You are able to get a small rule of thumb from the final number which dertermines how many search results Google returned for you query.
Try not to use key phrases that return billions of results in the beginning, esp. if Google did not assign your website a page rank yet. This is a very important exercise and you should spend at least a couple of hours, if not more, researching different keywords. While you are researching your keywords, check your competitors by doing a search in a couple of popular search engines like Google, Yahoo, etc., using those keywords. Keep a record of your competitors' urls and other information because you don't want to waste your time doing the same search again in the near future.
2. Use the keywords you selected into the meta tags of your home page. Meta tags are located in the head section of a web page. Go to one of your competitor's website and select View and then Source from your web browser's menu to view the html source of the web page. You will see the meta elements.
The two important meta tags are keywords and description meta tags. Don't leave them blank. You can list your keywords, separated by comma, in the keywords meta tag. Construct a catchy description using your keywords for the description meta tag.
3. Use the keywords in your title tag. The text you use in the title tag appears in the title bar of the web browser. The title tag should be less than 64 characters long. Again, the key is to use a meaningful title using the keywords. Don't just make a laundry list of your keywords for the title tag.
The title tag and your meta description may end up in many search engine listings. So, spend sometime to make these two elements interesting, meaningful, and relevant to your site.
When a keyword is in the title, description and the keywords tags that keyword will rank higher than if it was not in all three for a specific page.
4. Use the keywords in top heading (h1) tags of your page if possible. Use one keyword (or a key phrase) for each h1 tag. Use these h1 tags for the headings of your contents.
5. In the home page content, use bold, using the strong html element, to highlight some of your keywords.
6. Italicize some of the keywords in your page.
7. Use the keywords in alt tags of images. You should always use the alt tag for all images.
8. Encourage others to use the keywords for text anchors when they link back to your site. Better yet, publish your own short link text with keyword anchors, bold and italicized key phrases and give it away for link exchanges.
9. If possible, use the keywords in the domain name of your website. Try different arrangements of the keywords to come up with an available domain name that you can register.
10. If you are using php or asp or any other web programming language for your dynamic website, make your url search engine friendly using url rewrite techniques. Search the phrase url rewrite in Google to know more about url rewrite.
Keep in mind these simple rules every time you want to launch a website. Spending a few days upfront in the preparation of your site will pay off in the long run with better search engine rankings.
More SEO Facts, Tips and Tricks 
About Dynamic NetMarketer
Dynamic NetMarketer is published periodically by
Dynamic Software ™ Corporation, USA
Let us know your
thoughts!
We'd love to hear what you think of the Dynamic NetMarketer the
United States Edition. And of course, if you have any interesting
tips, tricks, or comments on marketing promotion issues you would
like to share with us and others please just send them to editor.
Need Fresh & Free content for
your website or E-zine?
You're welcome to reprint "Dynamic NetMarketer" articles on
your website or in your newsletter. To request permission to
reprint any of our articles please send an email the our editor.
Interested in Advertising with
us?
If you are interested in advertising in our newsletter please
send your request to our marketing
department.
To unsubscribe, please simply reply to this email
with the single word UNSUBSCRIBE in the subject line.
The link to
subscribe to this newsletter is: http://www.dynamicsoftware.com/newsletters/
|
Privacy
Policy
This is a private mailing list and it will never be
sold or given away for any reason.
No part of this publication
may be reproduced in whole, or in part, without the express
written consent of the publisher.
Copyright (c) 2009 Dynamic Software
Corporation, PO Box 4031 Roselle Park NJ
07204
| |
