Preserve Bid Value: This is a preserve value that to tell the program
how to set your new bid, by default it is 0.01. This value will be used in following
situations:
If your keyword is set in Fixed type, and your Preserve value
is greater 0.01, then the program will always leave a bid gap of Preserve Value
between your bid and next bid. For example, If
your Preserve Value is 0.05 and your desired position is #3, then the program
will bid at 0.98(#3 bid + Preserve Value). If your keyword is set in AutoBid type
with "Competitors Killer Mode" enabled (Overture version only), Bid
Maximizer will use Preserve Value to design whether to bid to the Desired
Position or one position lower. For example, if
your desired position is #1 and your Preserve Value is 0.05, under "Competitors
Killer Mode", the Bid Maximizer will first to compare the Bid Gap between
#1 and #2 with your Preserve Value, if the bid gap is smaller than your
Preserve Value (meaning: the bid gap is smaller), then Bid Maximizer
will bid to the #1 position. If the bid gap is bigger than your Preserve Value,
then Bid Maximizer will bid to position #2 and this will save you money.
When bid to position #1, the program will use current #1 bid + Preserve
Value for your new Max Bid. In above sample, if you want to bid to position #1,
your new bid will be 1.09(1.04 + 0.05).
Competitor Killer Mode
(Overture version only)
This is a powerful feature allows you to bid to a
position that will cost your competitor to waste as much money as possible. If
your competitor burn out of their money quickly, they will get out of the listing
and you will have more chances to stay on the top position.
Due to unique nature of the Google Ads which the position
you are appearing is not solely determined by the amount you
are bidding. This calls for different strategy in bidding
in Google Ads system.
Two value where you have control over is the maximum amount
you are willing to spending for the particular keyword and
the "preserved bid value". The preserved bid value
is used in deciding how big of the bid amount to raise when
bidding for the desired position.
The Upper Limit should be as what you are willing to
bid up to for this keyword, do not put a value here that you
can not afford and not willing to pay. The Preserved Bid
value you can set as you wish, in majority of the cases this
should be a few cents.
In
Google Adwords you can specify prefix or
suffix to be used in when doing keyword look
up for each keyword. You can also specify additional word
to be use in combination with your Broad Match Keyword
when performing keyword look up. |
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Step 4 
