Because Yahoo’s new Panama platform is a completely new system from the old Overture system, therefore, there is a big impact to to BidMaximizer on how it works. Here are the main changes in Yahoo/Overture and effects on Bid Maximizer:
Above screenshot is the old Yahoo information about the "Bid Information" before the Panama Platform
Above screenshot is the old Bid Maximizer Overture 3.0 information panel
Above screenshot is the new bid information given in Yahoo Panama platform
Above screenshot is the new Bid Max Version 4.0
Yahoo will not be providing your "competitors bids" for the specific keyword:
This change makes the Yahoo AdWords similar to Google adwords, where you will not be seeing your competitor bids when bidding for your own. Bid Max will be using a complex bidding algorithm similar to Goolge Adwords campaign management.
Bidding algorithm has been changed:
You are not longer to bid to a target position directly, the program will use a similar bidding algorithm as Google
New Bid Maximizer 4.0 will allow you to manage Campaigns, Adgroups, AdCreative and Accounts: With the new version of Bid Max 4.0 you will be able to manage your "Keywords", "AdGroups", "Campaigns" and "Accounts". We have implemented many new functions that you can use with the new Yahoo Panama Platform.
You can see and change your Campaign: Change your "Daily Spend" budget, change the "Status" of the campaign,
AdGroups: Change your "Adcreative", add more adcreatives, change the statuss or Maximum bid.
Account: You can change all the account details, daily spend limit and even put more money into your account through Bid Max.
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