| A: | Auto Bidding is a powerful new way for Overture™ advertisers to manage their bids in the DirecTraffic Center®.
The Auto Bidding system allows advertisers to optimize their budgets by allowing them to set the maximum they are willing to pay for a click, and then adjusting their cost per click to give them the best price available. Advertisers pay only $0.01 more than the Max Bid of the next highest competitor without exceeding their Max Bids. For example, if an advertiser sets their Max Bid to $0.50 and the next highest listing has a Max Bid of $0.45, they only pay $0.46 per click -- saving $0.04 for every click |
