Frequently Asked Questions - Dynamic Bid Maximizer™
| Q: | What is the difference between the Overture Bid Types: Auto Bid and Fixed Bid? | | | A: | An Auto Bid allows an advertiser to set the maximum amount (Max Bid) they're willing to pay for each click. Our systems will then look at the Max Bids of all the other advertisers in that search term marketplace and give them the best position available. The advertiser only pays $0.01 more than the Max Bid of the next highest competitor. As other advertisers change their Max Bids, our system will adjust their cost automatically so they maintain the best position at the best price available, without exceeding their Max Bid.
A Fixed Bid is what Overture has traditionally offered. It allows an advertiser to set the exact amount they're willing to pay for each click. Unlike Auto Bidding, with Fixed Bidding they pay the exact amount they input, there is no elimination of bid gaps.
For example if an advertiser sets their Max Bid to $0.50, they will pay $0.50 for each click, regardless of what the other advertisers in that marketplace bid. |
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