Frequently Asked Questions - Dynamic Bid Maximizer™
| Q: | Can advertisers bid by position? | | | A: | Yes, there are several ways advertisers can bid by position.
The easiest way is to use the "Top 5 Max Bids" information, found on the Manage Bids page. This will show the Max Bid an advertiser needs to exceed in order to move into one of the top 5 positions. For position 1, the advertiser needs to bid at least one cent higher than the current Max Bid at position 1. To retain this position longer, we recommend that the advertiser set their Max Bid more than one cent higher than the current Max Bid for position 1. Remember, if the advertiser chooses Auto bidding their cost will only be $0.01 higher than the Max Bid of the advertiser at position 2, regardless of how high they set their Max Bid.
For advertisers who would always like to get the best possible position for their bid, we recommend that they set their Max Bid to what they're willing to pay on the Manage Bids page and our systems will make sure the advertiser gets the best possible position for the best cost without exceeding their Max Bid.
It's important to remember that using this option does not automatically maintain an advertiser's position when other competitors adjust their bids. Because of the dynamic nature of our marketplace, we recommend that the advertiser frequently check their listing(s) and adjust their Max Bid to ensure they maintain their desired position within the search results.
You can always see which position your listing has achieved on the Manage Bids page in the "Position" column. |
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