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PPC PAY PER CLICK BID MANAGEMENT SOFTWARE 
PPC PAY PER CLICK BID OPTIMIZATION SOFTWARE 
FOR GOOGLE ADWORDS OVERTURE 
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Frequently Asked Questions - Dynamic Bid Maximizer™

Q:Why is the position on Dynamic Bid Maximizer™ is different to Overture web site?
A:(For example, Dynamic Bid Maximizer™ shows us at position 6, however, overture.com places us at postion 4, why?)

Before answer this question, you need to understand how Dynamic Bid Maximizer™ works. To process a full update bids routine, the program will take following steps:

1. GetListings: this process will download your keyword listings from your account.
2. Keyword Look Up: this is an important process to get your current position and your competitor's position details.
3. Update Bids: After Keyword Look Up, the program will calculate the new price base on your target position setting, then update the new bid price to the server.
4. Keyword Look Up Again: after sending the new bid amount to the server and update your bids, the program need to run the Keyword Look Up function again to update the screen for your new position.

Because the Dynamic Bid Maximizer™ has two modes: Scheduler mode and Manual Mode. During the Scheduler mode, in order to improve the speed issue, the program will NOT update the screen after it updated the bids at the back ground (Because when you run the program at night or in scheduler mode, you don't need to watch the screen every second), for this reason, the program does not perform Keyword Look Up(step #4) function after update bids. So that when you look at the screen, the data on the Dynamic Bid Maximizer™ screen was out date. This is the reason why when you look at the Dynamic Bid Maximizer™, the position on Dynamic Bid Maximizer™ is different to overture.com.

If you want to see the fresh current position data at that moment , all you need to do is to run the "Keyword Look Up" function manually by clicking the "Manual Bid/Keyword Look Up" button to refrsh the current data and display on the screen.

If you want to see the current position data on the screen every time during the Scheduler mode , please go to "Account" profile window and choose "Advanced" tab, then check the "Always perform keyword look up after update bids" option , then you will get the fresh current position data every time. But it will slow down the update bids process.
  

Related Questions

»Dynamic Bid Maximizer™ is running AutoBid every hour, but all the bids that are colored in blue are not being updated, why?

»Why is the position on Dynamic Bid Maximizer™ is different to Overture web site?

»What is Overture Auto Bidding?

»What is the difference between the Overture Bid Types: Auto Bid and Fixed Bid?

»What is Overture "Max Bid"?

»Can Advertisers see their competitor's Overture Max Bid?

»What happens if several advertisers in the marketplace submit the same bid amounts for the same search terms?

»Can advertisers bid by position?

»What role does Overture™ Bid Management Licensees playing under Auto Bidding?

»Understanding Overture Bidding Algorithms




PPC PAY PER CLICK BID MANAGEMENT & PPC PAY PER CLICK BID OPTIMIZATION SOFTWARE FOR GOOGLE ADWORDS & OVERTURE


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