Case
Studies
Computer Training
Solutions (CTS) offers a range of corporate
computer training courses. Pay Per Click
(PPC) advertising is a part of CTS marketing
strategy. The company chose Dynamic
Bid Maximizer to maintain the website
position based on their keywords bids and
targeted position.
Objective
Managing PPC campaigns is very time consuming
and tedious task especially if you have
hundreds or even thousands of keywords.
CTS wanted a PC based system which was
easy to use, efficient and could be left
to do the job of watching bids and targeted
positions.
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Solution
With Dynamic Bid Maximizer
the company no longer needs to spend hours checking
the status of bids. The software has the ability
to automatically manage all Pay-Per-Click bids:
- it checks the status and position of your
bids as often as you specify
- automatically makes bidding changes based
on your parameters in order to achieve the
desired position at the lowest cost possible
Results
We asked Paul Horwitz, managing director for CTS
to reveal some of the results achieved with
Dynamic
Bid Maximizer:
"Almost impossible to tell but using the
software means that it is possible to set your
requirements and get on with other work. Bid
intervention is dramatically reduced using this
software. Many hours a month can be saved by
using PPC bid management software."
