Case
Studies
BriterSmile
is a company offering teeth whitening solutions
and uses email as the main marketing medium.
By using Dynamic Mail Communicator™
the company managed to convert 1/3 of its
customers into repeated buyers.
Objective
Before using Dynamic Mail Communicator™,
BriterSmile used to email clients only
simple text advertisings, which did not
enhance much repeated business. The company
seeked a solution that would enable them
to send their promotions in a professional
looking format.
Solution
BriterSmile chosed Dynamic Mail
Communicator™, email marketing
software in order to be able to:
- Send personalised email notifications
to its clients (Hello John not Dear
Customer)
- Send emails in HTML format which makes
them more attractive and eye catching
for customers
- Schedule the email campaign at a specific
time, send pictures and attachments
- Automatically subscribe or unsubscribe
people from a mailing list
- Remove bounced back email addresses
automatically
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Results
The company can now inform its clients about upcomming
promotional offers and notification of a sale
with professinal looking emials. "When I
started to use
Dynamic Mail Communicator™
I can send them HTML creatives in rich color photos,"
says Christopher Schnatz, the director of BriteSmile.
"I started to get more repeated bussiness.
It made my emails look more professional and I
converted at least 1/3 of my customers into repeated
buyers."
Are
you email promotions effective?
Increase your sales by sending professional
looking
email promotions with
Dynamic
Mail Communicator.
