Case
Studies
Idea Direct,
LCC is a small web development company that
provides web development and search engine
optimization services for their clients.
Objective
Idea Direct recently included the paid
search engine marketing into its current
services. The company seeked a solution
that would enable to manage multiple clients'
accounts at the most effective costs --
"show me the ROI", the
clients say.
Solution
Idea Direct has chosen Dynamic
Bid Maximizer™, automated
bid management tool to be able to:
- Create and identify the highly target
keywords and phrases that convert leads
in sales
- Effectively allocate their clients
budgets and increase their revenue
- Analyse results on bidding cost through
comprehensive reports
|
|
|
Results
"With Dynamic Bid Maximizer™,
we were able to not only eliminate the hundreds
of hours each month spent optimizing keywords
on PPC engines but have now been able to offer
the service to customers to generate additional
revenue," says David Giacomini, president
of Idea Direct. "The software has been very
easy to use and the features are excellent. Other
comparable services charge hundreds of dollars
a month for the quantity of keywords we are using.
This software paid for itself in less than a month."
|
|
|
